Friday, 5 November 2010
DBS adds Facebook "Like" button to telecoms pages
As part of its social media strategy DBS has added the Facebook "Like" button to the pages on its website that it uses to market 0800, 0844, 0845 and local phone numbers.
Clicking the "Like" button on any of the telecoms will automatically place a link to the DBS site on a visitors facebook profile. This will raise awareness of DBS’s products and give them added exposure to potential customers via the Facebook community.
Simply put, social media strategies such as this work on the “snowball” principle that you know your friends but you don’t know your friends’ friends.
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