It allows you to log in to your online account and see the phone numbers of people who have called you, what time they called you and how long the call lasted. It also allows you to see how quickly the call was answered, so if you’re a call centre or a business it means you check the efficiency of your call answering and whether you need to hire more staff. This also applies to companies with lots of branches, and franchisors.
It also tells you details of calls you have missed so that you can get back to those people and not miss any potential customers. You can check these stats every day, which is great for companies using different numbers for different adverts so that they can monitor the success of different adverts and keep track of the return on their investment. It costs a one off fee of £5 + VAT to set up, and £5 + VAT rental per month thereafter.
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